Friday, January 15, 2010
Top 5 Low Cost Improvements Hotels Can Make
I realize these are tight times for many hotel chains. The key
ingredients that will differentiate a hotel property are attention to
the basic details. What makes your hotel memorable over the others?
Have
seen many hotels spend countless millions making architectural
improvements yet still be lacking in the basics of how to impress their
guests. Here I offer a few simple low cost impovements which would go
far in a hotel reaching its' goal of attracting positive word of mouth
and buzz (and adding to their bottom line).
1. Be Unique.
So
maybe you are part of a chain of hotels that offer vanilla services.
That may satisfy someome looking for a cheap room to sleep or do
otherwise for one night. For the discerning traveler, that is not the
case. They want a place to talk about where they've been, to remember
about their trip, whether it is on business or part of a vacation about
where they went. Spice it up some. Paint the walls an appealing color.
Name each section something different that is tied to the history of the
local area. Open a section of your lobby with old local ads and
memorabilia of the area. Offer daily fresh cookies, produce, or locally
made soaps/shampoo. Always emphasize locally made.
2. Parking.
If
self parking is not available and valet parking is the only option,
state it clearly (and give pricing on your website). If self parking is
included then by all means list it on your website.
3. Be
Thoughtful.
Have been to many hotels where it is a challenge to
find an available electrical outlet. Many times these outlets are all
being used by appliances in the room or behind bulky furniture. Consider
having a power strip in every room for guests to hook their electrical
devices to (iphones, cell, laptop, etc.). On checkin, provide guests
with a map of your hotel with a map of the local area on the other side
with restaurants and attractions noted that you recommend.
4.
Everything In Its Place.
The TV remote control needs to be
attached by velcro on top of the radio/CD player by the bed where it can
be found easily. An extra measure, have cleaning people check the remote
control to make sure the battery is good as part of their daily routine.
5.
Offer Reliable Free Internet Access.
A hotel having reliable and
free Internet access is a given in today's market unless you are in some
remote mountainous region. And speaking of the Internet, make sure it
works. Nothing frustrates more than hooking in after a long day and
watching pages take forever to load or not at all.
I will add two
final suggestions. Have friendly staff. It should be obvious, but I have
been to some hotels where the staff acted as if they were bored to death
and had no interest in their guests. And lastly, be hooked into social
media with Twitter/Facebook and encourage guest interaction and feedback.
With
these small simple steps, a hotel can think further outside the box and
garner more guests and positive buzz.
Edited on: Friday, January 15, 2010 10:57 PM
Categories: Accommodations